Compare · Zenoo vs Alloy

Alloy decides. Your team works the case.

Alloy is a decisioning engine for identity, fraud and financial crime, with case management for its monitoring alerts. Zenoo is built around the case: one per customer, every provider's results on it, and a person making every decision, with your data in the region you choose.

ZenoovsAlloy
MH
Marrowfield Holdings LtdCASE-740557 · Company · Onboarding
Company recordCompanies House, registered and activeFound
OwnershipNominee Trust Services Ltd holds 75%Mapped
Beneficial ownerSergei Valtrov, 56% effectiveNeeds you
DirectorsTwo directors, both screenedVerified
A 75% holding sits behind a nominee company. Suggest you research the person behind it.Companies House

The short answer

Which one fits your team?

Choose Alloy if

  • Fraud and identity decisioning at volume is the main job
  • You want to backtest and A/B test decision rules before they go live
  • You are a US bank or fintech filing SARs with FinCEN

Choose Zenoo if

  • Your team needs to work the customers that need a person
  • You want a person to make every decision, with the reason on the record
  • You onboard companies and need their owners mapped from the register
  • You need your data in the EU, the US, or a UK tenant

Side by side

Zenoo and Alloy, row by row.

Topic Alloy Zenoo
What it is
An AI-powered identity, fraud and financial crime platform: data, orchestration and decisioning[1][2]
Orchestration in Studio across every provider you use, and one case per customer in Compliance Hub
Data providers
A vendor-neutral marketplace of partner data sources, which Alloy says number 300+[1][5]
Keep the providers you have under your own contracts, and add others from the Marketplace
Decision rules
No-code rules, with backtesting, champion and challenger tests and shadow testing[5]
Studio workflows with risk scoring rules, across every provider you use. A person still makes every call
Case management
AML case management: alerts, investigation, a complete audit trail and SAR e-filing with FinCEN[3][4]
One case per customer for onboarding and review, with the Inbox, tasks, discussion, files and the full history
AI decisions
Its AI Assistant can be handed full decisioning for segments you choose[6]
Suggests the next step with its sources. A person makes every call
Company owners
Verifies the business and its ultimate beneficial owners in one API call[3]
Reads the owners from Companies House, maps every layer, and shows the gaps instead of hiding them
Before approval
Not described on its public pages
Approve stays locked while anything on the case is outstanding
Security
SOC 2 Type 2[7]
AES-256 at rest, TLS 1.3 in transit. ISO 27001 certification in progress
Where data lives
Its data centre is in the United States, as stated on both its US and UK sites[7][8]
EU or US region, or a dedicated UK tenant, agreed with you before go-live

What Alloy says about itself comes from its own public pages, numbered in the sources below. Checked 21 October 2026.

Where this fits

Every check you run, into one inbox.

Your providers send their results in. Zenoo organises them and puts what needs a person in the Inbox, with a suggestion and its sources. Your team deals with it, and the next one comes in.

Getting started

From your first case to production.

See it on a case you bring

A 30 minute demo on one of your own cases, with the providers you use today. Your data. No slides.

Agree the scope

Which checks, which countries, which providers, and which teams. KYC, KYB, or both.

Pilot on real cases

Your team works real cases in Zenoo, with us beside you.

Go live

Four to six weeks to production is typical, depending on your providers and systems.

Zenoo AI

Zenoo suggests. You decide.

On every case, Zenoo reads what your providers sent back and suggests the next step, with its sources. Nothing is cleared or approved until a person does it, and both are on the record.

Different date of birth and nationality from the listed person. Suggest you clear as a false positive.2 sources
A director on the application is not on the register. Suggest you ask the customer to confirm.application, Companies House
How Zenoo AI works

To be fair

When Alloy is the better fit.

Automated decisioning at volume is the jobAlloy is built to decide on applications through rules, models and AI, with a large marketplace of data partners.[1]
You test your decision rules like codeAlloy offers backtesting, champion and challenger tests of up to five versions, and shadow testing on live data.[5]
You file SARs with FinCEN in the USAlloy e-files SARs from inside its case management system. Zenoo does not do transaction monitoring or regulatory filing.[3]
You need SOC 2 todayAlloy is SOC 2 Type 2 certified. Zenoo's ISO 27001 certification is in progress, and Zenoo does not hold SOC 2.[7]

Questions

Zenoo vs Alloy, asked and answered.

Is Zenoo an Alloy alternative?

They solve different parts of the job. Alloy decides on applications automatically through rules, models and AI. Zenoo is the case your team works when a customer needs a person: every provider's result on one record, an Inbox, and an approval that stays locked until the file is complete.

Does Alloy have case management?

Yes. Alloy has AML case management for monitoring alerts, with an audit trail and SAR e-filing with FinCEN. Zenoo's case is the customer at onboarding and review, with every check from every provider on it.

Can the AI make decisions in Zenoo?

No. Zenoo suggests the next step with its sources, and a person makes every decision. Both are kept on the record.

Where is our data held?

In Zenoo, in the EU or US region, or on a dedicated UK tenant, agreed with you before go-live. Alloy's security page says its data centre is in the United States.

Can we keep our data providers?

Yes. Keep the providers you have under your own contracts, and add others from the Zenoo Marketplace when you need them.

Sources

Where the facts come from.

  1. Alloy, homepage (US)
  2. Alloy, homepage (UK)
  3. Alloy, compliance (UK)
  4. Alloy, AML transaction monitoring
  5. Alloy, orchestration engine (UK)
  6. Alloy, KYB solution (UK)
  7. Alloy, security (US)
  8. Alloy, security (UK)

Checked 21 October 2026. Products change: if something here is out of date, tell us at get@zenoo.com and we will correct it. Zenoo product screens on this page show fictional data.

You

Tomorrow, your case

Bring us a case that went wrong.

We will run it through Zenoo while you watch: the evidence, the decision, and the record your MLRO would want to defend.

30 minutes. Your data. No slides.